Square has unveiled Square Bitcoin, a fully integrated Bitcoin payments and wallet solution designed for local businesses of all sizes.
Announced on October 8, 2025, during the company’s biannual Square Releases event, the launch marks a major step in Square’s efforts to make Bitcoin more accessible for everyday commerce.
The new offering combines Bitcoin Payments and Bitcoin Conversions, allowing sellers to accept Bitcoin transactions with zero processing fees and automatically convert card sales into Bitcoin.
Merchants can also manage their Bitcoin alongside their broader business finances within the same Square ecosystem, eliminating the need for third-party integrations.
According to the company, the goal is to provide small and medium-sized businesses with the same access to Bitcoin tools that larger firms have already adopted. The integrated wallet enables users to buy, sell, hold, or withdraw Bitcoin directly from their Square dashboards.
Early adopters, including local businesses such as Pink Owl Coffee, have already reaped benefits from the beta version of Bitcoin Conversions.
“By using Bitcoin Conversions in beta, we’ve built a strong financial reserve for Pink Owl over the past two years, right from the same platform we use to make sales, run payroll, and manage inventory,” said Joe Carlo, owner of Pink Owl Coffee. “Now, with Bitcoin Payments, we’re able to serve our customers in more ways while boosting Bitcoin education and participation.”
The launch aligns with Jack Dorsey’s long-term Bitcoin vision. Dorsey, who left X to focus on Bitcoin initiatives, has long emphasized that Bitcoin should function as a medium of exchange, not just an investment asset.
Square’s parent company, Block, already holds 8,692 BTC on its balance sheet, making it one of the largest public Bitcoin holders globally. Its ecosystem, including Cash App and the hardware wallet Bitkey, continues to expand Bitcoin’s reach across both consumers and merchants.