Fight Fight Fight LLC, the company behind Donald Trump’s official memecoin, is seeking to raise at least $200 million to create a digital asset treasury (DAT) focused on accumulating the struggling token, according to Bloomberg, citing people familiar with the matter.
The firm is led by Bill Zanker, a long-time Trump associate and promoter. Sources, who asked not to be named because the fundraising effort remains private, said the target could eventually climb to as much as $1 billion.
However, the plan is still under development and may ultimately fall short or be scrapped.
Launched just days before Trump’s second presidential inauguration, the coin surged briefly to $44 in January but has since plunged to around $8, according to CoinGecko.
The token has failed to recover momentum despite continued efforts by Fight Fight Fight to revive interest.
In May, the firm hosted a dinner with Trump and top coin holders in attendance. In the lead-up, it ran a leaderboard competition on social media, tracking the biggest holders eligible to attend.
The event was aimed at reinforcing community loyalty and incentivizing further investment.
Zanker had also announced plans for a Trump-branded digital wallet, intended to allow users to hold and trade the memecoin alongside other assets.
However, those plans were shelved after a public dispute with World Liberty Financial, another Trump-linked crypto firm. That company’s own token, WLFI, is now reportedly being accumulated by ALT5 Sigma, a separate DAT player.
Over 80 firms dedicated to stockpiling various digital tokens have launched this year, according to PitchBook. Many saw an initial pop in valuation, only to face declines in subsequent months.
Fight Fight Fight did not respond to a request for comment. The White House also declined to comment on the fundraising or Trump’s involvement.