PricewaterhouseCoopers (PwC) is accelerating its expansion into digital assets after years of taking a cautious approach, citing a more favorable regulatory environment in the United States and growing legislative clarity around cryptocurrencies and stablecoins.
Paul Griggs, PwC US senior partner and leader, said the firm’s strategic shift began last year as policymakers signaled a softer stance toward the crypto sector.
According to Griggs, increased engagement from U.S. regulators and progress in Congress on digital asset legislation have improved confidence among institutional players that were previously hesitant to enter the space.
Central to that optimism is the advancement of stablecoin-focused legislation, including the proposed GENIUS Act, which aims to establish clearer regulatory guardrails for issuers and market participants.
Griggs noted that clearer rules around stablecoins could serve as a catalyst for broader adoption by reducing uncertainty and encouraging more traditional financial institutions to engage with blockchain-based products.
PwC, one of the world’s largest professional services firms, is positioning itself to remain deeply embedded in the evolving digital asset ecosystem.
The firm is expanding advisory, assurance, and tax services related to crypto, tokenized assets, and blockchain infrastructure, reflecting growing client demand across financial services, asset management, and corporate sectors.
Griggs also highlighted asset tokenization as a key long-term trend. Tokenization, the process of representing real-world assets such as securities, funds, or real estate on blockchain networks, is expected to continue evolving as infrastructure matures and regulatory clarity improves.
PwC sees tokenization as a bridge between traditional finance and decentralized technologies, with the potential to improve efficiency, transparency, and market access.
While regulatory uncertainty has historically limited institutional participation in crypto markets, Griggs suggested that clearer frameworks could mark a turning point.
He emphasized that PwC is focused on supporting clients through compliance, risk management, and operational challenges as digital assets become more integrated into mainstream finance.
As lawmakers advance stablecoin and broader digital asset legislation, PwC’s renewed commitment underscores how major professional services firms are preparing for a future where blockchain-based assets play a central role in global financial systems.